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Counsel, Advising & Training

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker.

Does that sentiment apply to your business? Chances are it does because until recently, business owners were dependent on traditional media (newspaper ads, radio ads, commercials, etc.) to grow their business. After buying a handful of each, they would wait to see if sales went up. If they did, great! If they were steady, "Don't rock the boat." If they dropped, "Throw it all out and start over."

The business owner had little to no way to see their Return on Investment. Maybe some of the ads were doing great and others weren't, there was no way to tell except the business' bottom line.

Now however, marketers can pick exactly who they want to show their message to, see how many people are seeing the ad, see how many people have taken action because of the ad, see how much they are paying per sale, see which ads are performing well and which aren't, AND can choose exactly how much money they want to spend on the campaign! 

Many people have boosted their posts or maybe even built a campaign, but they often fall victims to rookie mistakes and come away with an ineffective online marketing campaign that does nothing but wastes their money. I provide customized training so that you can avoid those mistakes, build an effective online marketing campaign, and most importantly, know how to track and measure its success so that you know which campaigns are making you money and which campaigns are wasting your money.

I am an extremely results-oriented professional. That is why I love digital marketing. Contact me to find out how I can help today.